The Online Advertising Playbook

The Online Advertising Playbook

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Scion buyers are different. Theya#39;re younger, unconventional, and most have no prior Toyota purchase history that colors their percepa€” tions. The Scion buyer is the una€”Toyota car ownera€”excited, edgy, and experimental, standing in sharpanbsp;...

Title:The Online Advertising Playbook
Author: Joe Plummer, Stephen D. Rappaport, Taddy Hall, Robert Barocci
Publisher:John Wiley & Sons - 2007-07-20

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