The Graphic Designer's Business Survival Guide

The Graphic Designer's Business Survival Guide

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Graphic design is a crowded, highly competitive world. And it takes a lot more than raw talent and technical ability to make it as an independent designer. Successful graphic designer and entrepreneur, Larry Daniels exposes the weak spot of so many: the critical business side of running even a one-person design firm. Designers often prioritize aesthetics over a client's needs, and ignore basic business skills such as writing, record keeping, and relationship building. This practical insidera€™s guide explains how to build a profitable, sustainable design business. Packed with sample agreements, letters, forms, and more, it reveals how to: a€c Create a website and portfolio that highlight design solutions a€c Do pre-pitch research and deliver winning presentations a€c Prepare inviting proposals that win lucrative contracts a€c Establish a reliable system for tracking billable hours (and staying solvent) a€c Use cold-calling strategies even sales phobics can master a€c Quantify design decisions in ways that business management can relate to and respect a€c Break out of a€œfreelancera€ mode to highly compensated creative consultant The field of design is littered with failures. To stand out and succeed, you need to be professional, efficient, and focused on the bottom-line results that clients value. The Graphic Designer's Business Survival Guide shows you how.This practical insidera€™s guide explains how to build a profitable, sustainable design business.


Title:The Graphic Designer's Business Survival Guide
Author: Lawrence J. Daniels
Publisher:AMACOM Div American Mgmt Assn - 2012-11-30
ISBN-13:

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