The Business Plan

The Business Plan

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This book provides the essentials to write a successful business plan. The represented methods and best practices have been approved over many years in practice with many management consulting engagements. The book is beautifully structured, it has a pragmatic emphasis and an autodidactic approach. The reader gets acquainted with the skills and competencies as well as tools, required for the planning and development of the business plan project.Chapter 6-8 Basic Marketing w/Student CD (Hardcover) by Jr., William D. Perreault E. Jerome McCarthy, Joseph P. Cannon; 790 pages; ... Analysis Using Scenarios and Manual Simulation (Paperback) by Charles Halliman; 224 pages; Information Uncover (January 1, 2006); ... Cases to Accompany Contemporary Strategy Analysis (Paperback) by Robert Grant; 392 pages; Blackwell Publishing Limited;anbsp;...


Title:The Business Plan
Author: Gerald Schwetje, Sam Vaseghi
Publisher:Springer Science & Business Media - 2007-08-24
ISBN-13:

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