SPIKE your Brand ROI
Increase ROI through more effective brand marketing According to CMO.com, we are exposed to more than 5, 000 brand messages each day. Marketers call this acreating engagement, q and each comment, share, or re-tweet is supposed to be a win. But is this deluge of content really working to shift perception, change behavior, or sell products? The truth is, only 5% of people say that social media has a profound effect on their purchasing decisions. Moreover, only 2.7% of people are willing to stick their neck out on the line to recommend your brand via social media, a factor known as asocial risk.a In SPIKE Your Brand ROI, public relations maven Adele Cehrs shares her strategy for effective engagement: itas all about timing. This book will teach you how to recognize, anticipate, or even create a SPIKE a a Sudden Point of Interest that Kick-starts Exposure. This is your opportunity to reach people when they are primed to hear your message, and your brand is most relevant to their lives. Based on the authora²s actual engagements with clients like Yum Brands, Lockheed Martin, DuPont, and more, this practical guide outlines a new, pragmatic approach that will enable you to: Learn to recognize brand patterns that are driven by audience interests and outside events Focus your energy, resources, and money when your brand is top-of-mind Decrease your marketing spend while increasing your bottom-line benefits Maximize benefits or mitigate damage by anticipating when your company, association, or nonprofit is going to be in the spotlight Retool traditional word-of-mouth initiatives for optimum results With Adele Cehrs' proven methodology, you can turn a SPIKE into a strategic platform from which to improve results, build respect, and boost your ROI.... for were the hundreds of passengers who became embedded reporters while the company handled a customer service debacle. ... to respond and deal with breaking news or a hot story, but today a weeka#39;s time practically equates to ancient history. ... Any additional slipup after a crisis becomes national news can further erode consumer confidence. ... Dream was stranded in 136 SPIKEYOUR BRAND ROI St. Maarten a month later, the Cehrs c18.tex V2 - 11/14/2014 7: 52am Page 135.
| Title | : | SPIKE your Brand ROI |
| Author | : | Adele R. Cehrs |
| Publisher | : | John Wiley & Sons - 2015-02-16 |
You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.
Once you have finished the sign-up process, you will be redirected to your download Book page.
How it works:- 1. Register a free 1 month Trial Account.
- 2. Download as many books as you like (Personal use)
- 3. Cancel the membership at any time if not satisfied.
