This issue explains that service management is a total organizational approach that makes customer-perceived value the driving force of a business. Inside you will find models and guidelines that help move an organization toward a customer-focused orientation.aquot;Listening to the Customer: The Concept of a Service-Quality Information Svstem. aquot; Sloan Management Review. Spring 1997. pp. 65-76. Breen, Patrick, and Joe Liddy. aquot;The Ramada Revolution: The Birth of a Service Culture in a Franchiseanbsp;...
Title | : | Service Management: 2000 |
Author | : | |
Publisher | : | American Society for Training and Development - 1999 |
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