Leading Edge Marketing Research

Leading Edge Marketing Research

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This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discoveries abound and researchers are valued for solving weighty problems and minimizing risks. The authors offer rich new tools to measure and analyze consumer attitudes, combined with existing databases, online bulletin boards, social media, neuroscience, radio frequency identification (RFID) tags, behavioral economics, and more. The reader will profit from the numerous contemporary case studies that demonstrate the key role of marketing research in corporate decision-making.The choice of motivation will affect the type and number of external problem solvers who participate, as well as the level of effort and ... Ryan, 1999), as may be found in the community involved in solving the initial iPhone applications problem.


Title:Leading Edge Marketing Research
Author: Robert J. Kaden, Gerald Linda, Melvin Prince
Publisher:SAGE Publications - 2011-11-09
ISBN-13:

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