How To Write a Marketing Plan for Health Care Organizations

How To Write a Marketing Plan for Health Care Organizations

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A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.William J. Winston is the Dean of the School of Health Services Management at Golden Gate University in San Francisco ... Books edited by Mr. Winston include Marketing for the Group Practice, Marketing for Mental Health Services, Marketinganbsp;...


Title:How To Write a Marketing Plan for Health Care Organizations
Author: William Winston
Publisher:Routledge - 2012-11-12
ISBN-13:

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