Competing for a Sustainable World

Competing for a Sustainable World

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Sustainable innovation requires more than a clear vision and commitment. It requires effective execution and implementation based on an ongoingAbsystematic process of engaging stakeholders to generate the evolving information critical for guiding decision-making, developing and implementing business logic for sustainable innovation, overcoming decision-making biases by managers, creating an opportunity framework to spark creativity, and developing effective organizational capabilities to build a sustainable innovation DNA within the organization. Such a capacity provides an organization with the ability to anticipate and overcome internal and external barriers and achieve competitive advantage through sustainable innovation of products, services, and business models. Based on original research, current state-of-the-knowledge, and relevant examples, this Abbook comprehensively outlines and describes the process that managers can undertake to effectively and successfully implement a sustainability strategy that will help them attract and retain managerial talent; increase operating legitimacy and reduce compliance costs; boost stakeholder support; reduce costs through increased efficiency, quality, reliability, safety, and responsiveness of existing operations; foster radical innovations in processes, products, services, and new markets; and promote competitive imagination of future products, services, and business models.However, this requires innovations in products, services, andbusiness models. ... Asbriefly outlined in Chapter 3, this argument isillustrated by what happened to Kodak, a powerhouse in photographicfilm manufactureand processing.Kodakanbsp;...

Title:Competing for a Sustainable World
Author: Sanjay Sharma
Publisher:Greenleaf Publishing - 2014-11-15

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